NFL: say it isn’t so. You did not just go this route, opting for official sponsorship from, well, Hyundai? Over General Motors? In all fairness, bear with us on this, because there’s a whole lot more to this story.
Why the NFL Went With the Well-Known Korean Automaker as the Official Auto Sponsor
Imports in the auto industry definitely have their place, and the NFL recognizes that, no doubt. As with any trends in the auto industry, legal or marketing or technology, the NFL was poised and ready to go after one of the more successful brands as it stands, and that’s Hyundai. Fair enough. This allows Hyundai to utilize the NFL logo and brand in ad spots for four years, gaining more of a market share in the business in relation to the nation’s arguably most popular sport.
But that’s not really the initial reason why the NFL switched gears here. While you’d think GM, the longstanding Detroit automaker having been a regular staple in NFL football since 2001, would want to continue with their deal, the automaker has, in fact, not. GM has actually decided against renewing its sponsorship with the NFL and has decided to focus their “sponsorship resources in other areas in the future.” So you can honestly see that it’s not the NFL.
This doesn’t mean we won’t see clever, cool GM commercials during breaks between Super Bowls, though! GM loves the relationship with the NFL and the fans. This is more about business and strategic partnerships, maximizing auto selections and establishing more of a footprint in their market. Each to its own, I suppose.
We Should Expect Hyundai to Start Soaring Even More Than They Already Have
Marketing is marketing. Don’t let it fool you, though, as when you’ve got a good vehicle on your hands along with the auto insurance and roadside assistance to boot, it doesn’t matter if the brand’s in league with the NFL, NHL or any other sports league out there. But it certainly does help the revenue some for the automotive manufacturer in question now, doesn’t it?