Everything You Need to Know About the Audi Scandal

Sorry to say, but this Audi scandal’s long gone as a memory of the ’80s, although the fact is this — this scandal wasn’t even really a scandal, per se, but Audi certainly did take some massive heat for it. Want to know what it was about?

The Audi Scandal of the ’80s: When Cars Drove Wild

We’re of course talking about acceleration, something those Audi vehicles had some trouble with, apparently. Audi very nearly had to exit the American market of the auto industry as a result, much like how Volkswagen might have to regarding their emissions test scandal. Audi scandal-2However, the scandal was only due to a sucker punch of an exposé when CBS’s “60 Minutes” interviewed Audi owners claiming that their cars would accelerate without drivers putting any pressure on the gas.

Scary thought. Makes one think about those haunted Stephen King cars (“Christine” or “Maximum Overdrive,” anyone?).

Talk about an apparent scam, though, setting off such a panic after Audi went ahead and sold more than 75K cars in the U.S. and facing sales trickle of a measly 12K cars in 1991. But here’s the kicker: the video proved to be a scam all itself as viewers weren’t even told that the Audi car was modified with an air compressor forcing the vehicle into gear so that it would look like it was accelerating uncontrollably. Sneaky.

Still the Damage Was Done Thanks to This Audi Scandal

And it took the automaker nearly 20 years to recover from this obvious Audi scandal, through no fault of their own, though. Even when Audi ran some pretty snotty ads quizzing potential buyers about their cars that “if you can pass this test…. You’re ready for an Audi,” making it seem like buyers wouldn’t know where the gas pedal was, Audi still survived.

And it turned out Audi was absolutely right — tests proved that people would confuse the gas and brake pedals, vindicating the automaker as a continuing competitor in the automotive market. I guess that’s a precursor to the hanging “chad” of Florida voters when Gore ran against Bush? Hmm….

Everything You Need to Know About Johan de Nysschen

When it comes to global and monumental careers, nobody measures up to the likes of Johan de Nysschen. Head-hunted, virtually. A game-changer, trendsetter, a standard-bearer. There’s a reason why the man’s executive bio is so extensive within the auto industry as it is and why he remains as one of many auto influences who not only propelled companies but also cross-functionalized operations between two completely different manufacturers: Infiniti Global Limited, and most recently, General Motors. Now that’s an accomplishment.

A Complete Rundown on Johan de NysschenJohan de Nysschen

This was a man serving as President of Infiniti Global Limited in 2012, a man representing global business operations for the brand over in Hong Kong, but remarkably enough, made a truly alarming switch: he ended his tenure there and jumped clear across the world to become the President of Cadillac and VP of General Motors in 2014, taking with him all the expertise he has for everything automotive.

Let’s just say Cadillac and GM have something going here, what with all the hoopla of the lost revenue and struggles of the American brands of automaking in danger of going down the tubes. Mr. Johan de Nysschen has his work cut out for him, but if anyone can do it, it’s him.

It’s All About Desire — and Johan de Nysschen Has It

Want to know more about why Cadillac and GM may be in very good hands? This is a man who served in the plastics and automotive components industry from 1981 to 1990, served as general manager for Audi South Africa in 1993 to 1999, and then became President of Audi of America, Inc. as well as Volkswagen Group of America in 2004. Pretty impressive resume, don’t you think?

He’s also an avid auto, motorcycle, and wine enthusiast. Figures. As if he has time to focus on ‘hobbies’ these days….