With a sideways colon over the “u,” of course, in his name. Just sayin’. Mr. Harald Krüger gets well known not just for the unique spelling of “Harald” or “Krüger,” but because he’s the CEO of the auto group many loved for generations: BMW. How so? He’s the man responsible for pushing trends and innovations for German auto groups all over. Arguably one of the many influences in today’s auto industry.
Why Harald Krüger Could Be Changing the Game for Those High-Performance Cars in the Auto Industry
Yes, it’s true: high-performance cars can be pricey. Harald Krüger, though, tries to push more of the affordability, which may change an entire automotive landscape like you wouldn’t believe. He’s been pushing crazy auto ideas like the i8 and the i3 electric with the optional gas range extender as well as something totally outrageous in the X6M that at first glance when announced seemed so incredibly ludicrous that it would never fly.
Guess what: that X6M is now being aped. The Gran Coupes are being imitated. It’s as if Mr. Harald Krüger has the ability to pied pipe his way through the crowd and have the automotive rats follow suit like rodent zombies. The tune he plays will be the anthem of the automotive industry. Watch.
I mean, the man’s even pushing for carbon fiber on “ordinary cars”! This idea seems to be flying just fine for vehicles like the i3 at an affordable price. So, yes, even the middle-class person looking for auto selection services can get a true-blue sports car from BMW without breaking the bank.
You Can Bet This Is a Man With Influence in the Auto Industry
We just might be seeing a merging of classes in the automotive industry where affordability, convenience and efficiency might apply to just about any and every vehicle out there. That’s great for consumers. We shall say if it’s also good for manufacturers out there. All we can say is we love those BMW’s, “Harold” (we mean “Harald”).