Thankfully, this bitter problem has been long gone in the annuls of scandalous automotive history, but Ford to this day probably still does remember the issue back then regarding those Firestone tires. What was the deal with the Ford-Firestone disaster? Check it out….
The Ford-Firestone Problem Was All About the New Explorer
It was the ’90s, an age when SUVs ruled the landscape like the thunder lizards. Who knew that this T. Rex of a scandal would rock the nation in 2000 when Ford partnered with Firestone to herald in the new era with the Explorer, replacing the dangerous Bronco II, an SUV prone to rollovers. Not something you’d want to experience.
Ford-Firestone thought they had it right. And for a while there, they did. The Ford Explorer sold like hotcakes until it turned out the NHTSA sought to investigate occurrences of blowouts leading to rollovers. So what did Ford do?
Ford blamed Firestone.
What did Firestone do? They blamed Ford! You can see the issue ensuing and a battle between dinosaurs of this automotive industry shock the world.
The issue had to be addressed given the fact that there had been 100 deaths worldwide due to rollovers, so someone had to be held accountable. Ford-Firestone was on the brink of implosion as the tire company recalled 6.5MM tires while pointing the finger and saying that the heat, low tire pressure and the Ford Explorer’s weight were all the causes of those accidents. Of course, Ford Motor Company struck back, sticking to their opinion — they said those Firestone tires sucked.
Like All Battles, It Ended ‘Amicably’
Of course, executives for Ford-Firestone collectively battled each other in court, trying to come up with some consensus on who was at fault, but in the end, it just turned out that Ford-Firestone was no more back in 2002. Parting ways, it just seemed the right decision given the millions of dollars paid out for lawsuits. The issue just no longer mattered!
What’s funny is this — neither company to this day has admitted full responsibility for the rollover issue.